NEIWAI (nay·why), meaning 'inside and outside,' was founded in Shanghai in 2012. We seamlessly blend aesthetics and functionality for styles that are 'Made To Live In.' Our lingerie, loungewear, and activewear prioritize comfort that moves with you throughout your day. We unite the luxurious feel of our premium fabrics with innovative designs, fostering a state of ease and harmony, inside and out.

One woman wearing rust-colored bra and brief set, second woman wearing tan bra and brief set, third woman wearing off-white bra and brief set

Meet Barely Zero

Experience all-day comfort with our best-selling wireless bra collection.

Shop Barely Zero
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Sustainability

We carefully source materials from high-quality, eco-concious suppliers like PrimaLoft®, VITA, True Carbon Zero by TENCEL™ and other brands that share our commitment to a cleaner planet.

Giving Back

NEIWAI is proud to partner with organizations that support women's health and advancement. Some of our partners include:

I Support the Girls collects and distributes bras, menstrual hygiene products, and other essentials to women experiencing homelessness or distress. Our NYC Store is a bra and menstrual hygiene product donation site for ISTG!

The Pink Agenda raises money for breast cancer research and builds awareness of the disease among young professionals.

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Visit Us In NYC

260 Elizabeth St.

New York, NY 10012

Stores